How did I get in contact with competitive cheerleading?

During my bachelor’s degree in International Marketing, a fellow student invited me to check out a local cheerleading team. At the time, I had absolutely no idea what competitive cheerleading was but I was open-minded enough to give it a try. Long story short: I loved the athleticism, the intensity of human pyramids and basket tosses, and I quickly became hooked, especially on “throwing people in the air.”

Why Competitve Cheerleading?

As a kid, I played a wide range of sports, including track and field, tennis, BMX, breakdancing, and soccer. After experiencing a few minor injuries in soccer, I shifted my focus to the gym and became deeply involved in weightlifting for several years.

Still, I was looking for something that would challenge me both physically and mentally. Cheerleading turned out to be the perfect fit. My journey continued at the senior coed team at CLL Rangers. From there, everything started to fall into place.

From a hobby to a full-time job

2-3 years later, after competing in multiple championships, in the team and partner stunt division, becoming a member of the German National Cheerleading Team, my colleague Jurij and I founded our own company, ICheer.

We combined our ideas to offer specialized cheer coaching, launched an online store for cheerleaders, and further developed the Summer Stuntfest. From that point on, things continued to grow and evolve.